At the screaming and preening delight of tweens across the nation, the second installment of the uber-popular Twilight franchise hit the screens at midnight Thursday and proceeded to break numerous first-day records. Leaving Dark Knight in the dust, New Moon separated tween parents from the money in their wallets at a rate of $72 million dollars in the first 24 hours. It slipped a little bit in the weekend total and five-day gross, so in the end Dark Knight and a few other choice films still rank higher, but Summit Entertainment and Twilight fans alike know their precious franchise is very much alive and cemented in cinema futures for the next few years. Continue reading
November 30, 2009
by Luke Goldstein
4 Comments
